Law Firm Increases Search Traffic By 784%

The Challenge

The Caldwell & Pierce Law Firm is a personal injury law firm dedicated to representing those who have been injured due to someone else’s negligence. Before joining the MadonnaLLC family, the Caldwell & Pierce firm put their trust in an SEO company that works exclusively with law firms. However, they weren’t able to move the traffic needle and produce desirable results – leading to disappointment, frustration and wasted dollars. After conducting an SEO audit and competitor analysis, we developed a strategy that helped improve their search rankings and website traffic, leading to more clients.

The Solution

In addition to tweaking the website’s onsite optimization and coding for an increased load speed, one of our main goals was to continuously increase the website’s Domain Authority in order to compete with other law firm websites who currently occupy first page listings for personal injury related search terms. Additionally, our team of writers produced content to answer commonly-searched questions and concerns of potential clients to generate top-of-the-funnel search traffic and linkable assets.

The Business Results

In the time that we’ve been able to work with the Caldwell & Pierce Law Firm, we’ve been able to increase their website’s backlink count tremendously leading to a significant boost in their domain’s authority or ranking ability. In comparison to the firm’s competitors, our backlink acquisition rate is over 27% higher. More importantly, we’ve acquired and will continue to acquire links from relevant and strong websites. Overall, our efforts have led to a number of first-page keyword rankings and a 784% boost in search engine web traffic.